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"Mei Sheng Industrial" To build the Kingdom of Microfiber Leather
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Zhejiang Jiangmei Sheng Industrial Co., Ltd. products into the exhibition hall, a fine leather slippers both men and women fashion shoes, come in the eyes; a popular soft leather cases, people put it down; a more than 30 square meters of " living room ", the filled with color, different styles of leather sofas ... ... actually less than 300 square meters of exhibition displays the finished product of thousands of leather! These products looks like leather, microfiber is actually an island made of simulated leather. Because of the soft, wear-resistant, breathable and tear strength and other aspects of performance are better than natural leather, the industry as "super-fiber leather."
"By our 'Mei Sheng' super-fiber leather made of a pair of shoes, the market price of 2,800 yuan." "Mei Sheng Industrial" the official told reporters, "super-fiber leather" has become the company's flagship product, companies are Microfiber leather to create the Kingdom, with annual sales of more than 500 million yuan is expected, accounting for more than 70% of sales corporation.
The textile industry in the doldrums this year, however, "Mei Sheng Industrial" is center stage, is its 3 years ago by a pioneering work - to enter the field of non-woven leather simulated acupuncture. In 2005, "Mei Sheng Industry" has invested 1.6 billion yuan, the introduction of advanced non-woven fabric and high simulation acupuncture leather production line, specializing in the production microfiber fabrics, nonwoven needle simulated leather. At the same time, hired a three South Korean experts, and set up a technology research group, the non-woven fabric island superfine staple products such as acupuncture on the quality of several steps. Currently the product quality has basically reached the international advanced level, are widely used in car interiors, clothing, home textiles, shoes, ball fields, 70% products are exported to South Korea, the United States, Japan, Singapore and more than 20 countries and regions , a South Korean company is mainly raw material suppliers in Cologne.
In addition, the "Mei Sheng Industrial" positive branding, to create a super-fiber leather Kingdom "building blocks." Successful last year, "National Inspection-free Product" and "Chinese Famous Brand", based on the famous brand in China this year and reporting. Meanwhile, the Madrid international registration, in Singapore, eight countries and regions successfully registered the "MS" international trademark.
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